Synthetic Voices & Real Consequences

As artificial intelligence takes center stage in marketing, communication, and transaction management, the risk to consumer privacy and licensee liability rises. This course explores the dark side of AI—deepfake voice cloning, hallucinated content, and unauthorized data usage—and gives real estate professionals the tools to protect the public and themselves. We’ll tie specific Arizona rules (including R4-28-1101, R4-28-502, and R4-28-1103) to real-world AI risks, giving brokers and agents alike the confidence to embrace AI with caution, compliance, and clarity.